Brand Identity • Visual Direction • Social Templates

Project Overview

A bold mock brand identity created for modern virtual assistants and online service providers. The goal was to challenge the typical “soft and neutral” admin aesthetic and explore a direction that feels vibrant, strategic, and confident without losing professionalism.

Brand Essence

Taskflow Studio represents clarity, structure, and momentum.

It’s built for system-driven entrepreneurs who want to be seen as capable business owners — not just support.

Creative Direction

This concept balances authority with personality. A rich blue anchors the brand in trust and stability, while magenta injects energy and visibility. Clean typography keeps it structured, and subtle playful elements prevent it from feeling corporate.

The result is an identity that feels: