Brand Identity + Website Design

Project Overview

A full brand and website refresh for Smart Admin Services, a real-estate transaction coordinator known for precision, communication, and trust. The goal was to create a modern, cohesive identity that mirrors her organized yet approachable service style.

Brand Essence

Inspired by the intelligence and grace of dolphins, the brand embodies clarity, connection, and seamless collaboration — much like the real estate transactions she helps manage.

Creative Direction

The client came with a strong vision and a clear emotional connection to the dolphin symbol. My role was to translate that vision into a professional brand system — refining colors, typography, and layout to feel fresh, credible, and distinctly hers. The result is an identity that balances professionalism with personality, and a website that flows as smoothly as the experience she provides her clients.