Website + Marketing Collateral Design

Project Overview

Live St. Croix Island is a new residential development in the U.S. Virgin Islands, created for those dreaming of a relaxed island lifestyle. My role was to design the project website and marketing materials that visually transport the audience to the island - calm, inviting, and full of possibility.

Deliverables: Website design, print brochure, and business card suite.

Creative Direction

The concept centered around capturing the feeling of living in St. Croix - warm sunlight, turquoise waters, and easy coastal living. I curated a color palette inspired by the island’s natural tones: ocean blues, soft sands, and crisp whites.

The overall vibe blends real estate professionalism with travel-inspired serenity — making potential buyers imagine not just a property, but a lifestyle.

Design Highlights

Website: Light, open layout with ocean-inspired imagery and minimal copy for clarity and flow.

Print Collateral: Folded brochure and business cards designed for tactile, beachside appeal.

Photography Direction: Integrated coastal visuals that connect emotionally and inspire a sense of place.

Designer Reflection

This project was developed quickly, but it opened the door for creative exploration in lifestyle-based real estate branding - showing how atmosphere and tone can drive buyer emotion just as strongly as the product itself.